Search engines are an important link between your customer and your website.
When any customer wants any information related to something, they can make use of
searches engines to find website that can provide them with information required.

A website is your link to reach out to more customers. It has become a very important marketing
strategy for all businesses, big or small. A website can make a great impact on prospective
customers, which can ensure improvement in sales.

Now that we have our page built, we need to get Google and the other search engines to come and look at it and list it within their search results. Traditionally, you would submit your site to the search engines and wait…. and wait….. and wait some more, often taking them 2 to 3 months to visit and list your page! This is totally unacceptable. Especially when after all the waiting, you find that your page hasn’t ranked as well as you would have liked. Then you make some minor alterations and then have to play the waiting game all over again. Thankfully, we have found a way round this problem.

Each time a search engine or crawler visits your site, it doesn’t stay very long. It is important to make the most of every visit so that your pages get updated in the search results quickly. You could just leave the search engine to crawl randomly and hope that it finds all your important pages, or you tell it where to look. Which idea sounds best to you? This is where sitemaps come in handy.


Not only do search engines look for a sitemap each time they visit your site, you can also submit the sitemap to the search engines as a “menu” for them to scan when they visit. This is far more effective than simply asking a search engine to visit your top domain name only.


As usual, there is always more than one way this can be achieved.

When a search engine reads your page, they look for various TAGS throughout the page to guide them as to its layout. It needs to be told which parts of the text are more important than others. To do this, they look primarily for the H1 to H6 Tags. H1 is the highest, and tells the search engine that the text displayed here is of high importance and would constitute as a heading. These go down in importance with H6 being the least important of the H* TAGS. You certainly want your main KEYWORDS in a H1 tag near the top of your page and incorporated in the H2-H6 tags.

It depends on what you're doing with your website, but we definitely recommend you a plan for this. Content is critical for optimization and "fresh" or new content is an important factor for ranking.

A static site is one that is written in HTML only. Each page is a separate document and there is no database that it draws on. What this means functionally is that the only way to edit the site is to go into each page and edit the HTML

Having your own website is like having an electronic brochure with examples of your products, services or capabilities available to potential customers at any time of day or night, accessible from anywhere in the world.

Yes! It doesn't matter if your business sells online or not. Creating a web site is a great opportunity to promote your business, improve sales, keep in touch with customers and show that your business is alive and growing.